iFactory

iFactory

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For 20 years iFactory has delivered interactive solutions to more than 150 organizations in a variety of verticals including publishing, higher education, health care, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. For more information, visit www.ifactory.com.

Photos from iFactory's post 04/17/2026

"It's giving millennial burger joint."

That was the first thing a 16-year-old said when he opened a college homepage in one of our focus groups. Beautiful design. Strong sense of the town. No sense of what programs the college offers or why you'd go there.

At iFactory, we test higher ed websites with the actual humans our clients are trying to recruit. Listening to Gen Z and Gen Alpha think out loud is one of the most useful (and most fun) parts of the work. Their language is evolving fast. Their feedback is precise.

Three things we heard this week.
(Spoiler: they want you to get to the point.)

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