IronPlane

A 25% increase in sales without spending an extra dime on ads? 🚀

That’s what actually moves the needle.

In this clip, Rick Emondts explains why Mollie doesn't believe in attacking new markets with massive out-of-home advertising. Instead, the strategy is simple: offer an all-in-one payment solution that feels 100% native to the customer.

As e-commerce goes truly global, the smartest merchants are shifting their focus entirely toward perfecting the front-end experience and eliminating checkout friction.

Watch the full Shaping Commerce episode to see how hyper-localization drives real revenue.
👉 Make sure to catch the full interview tomorrow at 8 PM CEST/2 PM EDT on the Shaping Commerce channel!

🎧 Prefer to listen on the go? Catch the episode on Spotify: https://bit.ly/spotifyshapingcommerce

Partners of the episode:
Hyva
https://vist.ly/4wnaq
https://vist.ly/4wnai
Mollie
https://vist.ly/4wnan
https://vist.ly/4wnak

In this clip, Amasty CEO Sergej Derzap shares how learning from Shopify’s UX is actually making their Magento extensions better. But that's just a small fraction of our conversation!

In the full episode, we dive deep into the real future of e-commerce and how tech is evolving. We covered:

AI in Action: How Amasty uses AI for lightning-fast customer support and smarter search engines that automatically translate synonyms across languages.

Bridging the Tech Gap: The ultimate vision of using AI chatbots to translate natural language into code, making Magento's steep learning curve a thing of the past.

Bulletproof Code: Why every single release must be approved by an internal "advocate of the client" to protect merchants and reduce risks.

We’re diving deeper into this in our upcoming episode. Subscribe to the channel to stay in the loop! 🔔

Is Magento still a good investment? 📉

„It’s not about the conference tickets, but the time we spend here... it’s an investment.”

In a world of polished corporate marketing, Mathias Schreiber (Magento Association) reveals why the „raw and honest” side of the community is what actually keeps the Magento ecosystem alive.

In this episode, we dive deep into:
• Why the "Random Bump" theory is the key to innovation.
• Overcoming the legal hurdles of merging community code.
• The real state of the Magento ecosystem today.

🔗 Watch the full episode tomorrow at 4 PM CET/10 AM EST here: https://vist.ly/4rrwd

🕶️ Is AR actually changing the way we shop?

We often hear that Augmented Reality is the "next big thing" in e-commerce. But is it enough to just have the tech?

In this episode, David Petersen from G*t Creek shares a surprising take on AR. Despite the buzz, he’s seen that technology alone doesn't always drive engagement. It’s about the human progression: seeing it, understanding it, trying it, and then - most importantly - sharing that experience with someone else.

What you’ll learn in this reel:
• Why AR might not be the "magic bullet" everyone thinks it is.
• The importance of the human journey in adopting new tech.
• Why "sharing the experience" is the real key to customer connection.

🔗 Curious about the future of tech in retail? Watch the full episode to get the whole story!
https://vist.ly/4r8z4