Elena Popescu Photo

A little Mount Hood elopement magic for your feed today 🥹❤️✨
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TODAY'S THE DAYYYY!!! ✨✨✨ Ilumina Photography is now Elena Popescu Photo!

Damn I might actually tear up a lil bit 🥹 ilumina was my first ever business name when I started in 2017! My old logo was my first professional one I ever had and I kept it all this time.

Even when I first launched my business back then, there was always a tiny part of me that wished my business name could be my *actual* name. Something undeniably me and personal. Something that could grow and shift with me. Ilumina transformed into that a little bit, but over the past year I felt that calling to change it, wayyy more intensely than before. In my gut I knew—this time it's for real. 🥹

I had the absolute honor to work with for the new look, and I'm OBSESSED with it! ✨😍 Sarah was absolutely amazing and created something that vibes with me and who I am so well 🥹

Anyway yeah I'm crazy excited for this, and am beyond grateful for all of you guys for being here through it all ❤️ Can't wait to see what the rest of 2026 has!

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You know what's weird. My December calendar was completely session free 🤯 Partly because that's how the cards fell, and partly on purpose.

In the middle of busy season (all of August-October for me) I looked ahead in my calendar and noticed December had no potential session dates. And for the first time ever, I blocked off the whole month right then and there. No sessions no elopements no business travel.

I was already so glad I made that choice just one week into this month. I didn't fully realize it in the moment when I made that decision, but being in it now I'm so so so grateful for the downtime and rest.

I for sure have other projects going on right now. And ohmygosh it still keeps me busy (website and rebrand being my biggest time consuming project)! But I'm so glad I made that boundary for myself, giving my mind the space it needs to work on behind the scenes tasks, recenter and realign with the heart of what I do, spend time with family, and let the creativity build up again for next year!

But yeah all that to say, while it can be scary to have "no work" as a small business owner, sometimes it can be the very thing you need most 🥹❤️
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