Decoder Digital

A friend recently asked for help as he redesigns his company's site. His boss doesn't believe that web traffic can actually produce paying customers, so he's been told to "just make it look better." That's probably the worst approach to web design, in my experience. So I wrote him a post explaining why conversion is everything and bringing together what I consider to be some of the best primers on the three biggest conversion factors: usability, value and trust. Here's the result:

The "Big Three" Conversion Factors: Usability, Value & Trust Do you want your site to (a) look pretty or (b) turn your traffic into paying customers? Learn three conversion factors that will make your site perform.