Courtney Sjoberg

Any excuse to post on my social about my kid and my hubby and how much I love them - I’m gonna do it.

My unpopular belief is your social SHOULD BE SOCIAL.

We are in an era of social media where people are quite literally burnt TF out on “perfect”.

People are over surface level.

People are over constant education without meaningful stories and connections.

People want to get in person or at least FELL the person on the screen in their hearts, souls and mind.

When’s the last time you told your story? Like REALLY told your story?!

Here’s your reminder to humanize yourself and your brand like its life depends on it in 2025… because it does!

If I learned anything from building a million dollar business it's FOCUSED effort will help you grow at MINIMUM 25% year after year.

I personally doubled my business every year for 4 years STRAIGHT.

Growth doesn’t happen by accident—it happens when you focus on MONEY MAKING activities and tasks.

Here are 5 things I would do if you want to increase your profits in 2025:

✨1) Prioritize Email Marketing

EMAIL IS NOT DEAD!!! Just 2 months ago my client made $19,000 from 10 emails she sent!!

Email marketing is the moneymaker you can’t afford to ignore.

Unlike social media, where algorithms control visibility, your email list is an audience you own. Focus on building a list of engaged subscribers and nurturing them with consistent, valuable content.

You should be in the inbox at least 1x a week.

🎉 2) Dial in your brand message

If I can't go to your offer and know EXACTLY what I'm going to get out of it, I won't buy it.

IE: general weight-loss vs postpartum weight-loss for busy moms

CLARITY SELLS.

Your messaging is everything. If your audience doesn’t understand what you do or why they should choose you, they’ll move on.

🔥3) Organic Social Media is ALIVE AND WELL

Post regularly, use a scheduler to stay consistent, reuse and repurpose captions, graphics and content and use your social media to grow your email list for the best outcome!

❤️4) Triple Down on ONE Offer Until It Sells

One of the biggest mistakes business owners make is trying to do too much too soon. Instead of spreading yourself thin with multiple offers, go all in on one and make it irresistible.

I sold the Hashtag Files (my million dollar membership) to over 4,000 people before I did anything else 😂

🔮5) AUTOMATE

Your time is your most valuable resource, so focus on automating repetitive tasks and freeing yourself up for what you do best.

If it isn't a money making activity and it doesn't need your attention, automate or deligate!

Want help with these? I have ONE 1:1 spot left to work with me for the beginning of 2025 (After that I'm booked up through June)

Just comment "interested" or slide into my DMs.

Let’s talk about a mindset block I hear way too often:

“Instagram is too oversaturated. No one will find me or my business.”

Girrrrrrl, I’m here to tell you – that’s false information!

Sure, there are a LOT of people on Instagram. But guess what? That’s actually a good thing.

Why?

Because your people (aka your ideal clients) are absolutely ON HERE scrolling, liking, and looking for exactly what you have to offer.

Could you imagine if you thought the opposite was true?

“Instagram is a ghost town, NO ONE is on there anymore” *cough* clubhouse *cough* 🤣

Now THAT would be a real issue.

Here’s the thing: The market on here isn’t oversaturated – it’s just undersaturated with YOU.

No one else has your story, your perspective, or your vibe.

That’s your superpower.

When you show up authentically and consistently, you stand out – even in a sea of posts.

Let me break it down:

✨ Over 1.3 billion people are active on Instagram.
✨ Instagram users spend an average of 30+ minutes a day scrolling.
✨ 83% of users say they discover new products or services on the platform.

Translation?

Your ideal clients are actively using Instagram to find businesses just like yours.

But will they find you if you’re sitting on the sidelines because you think it’s too crowded? Nope.

That’s where showing up (strategically and authentically) comes into play.

Stop waiting for “the perfect time.” It’s not about being loud or having 100K followers.

It’s about connecting with YOUR people in a way that feels real and adds value to their lives.

So, let’s stop with the excuses and start showing up like the boss ass bitch you are.

Your dream clients are waiting – go give them a reason to press that “Follow” button!