Natalie Brite

‼️ Help Ayatallah Baroud ( .ayatallah._ ) 18 year Palestinian from Gaza, reunite with her parents 🍉🙏🏼!

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‏The goal of this fundraiser is to get Ayatallah’s parents (kamal baroud, zainab baroud) out of the gen0€ide in Gaza as they suffer from constant fear, hunger and lack of all resources. In addition, Ayatallah’s mother is sick and she needs health care for an urgent operation on her eye, which this she cannot access in Gaza.

Scan the QR code on the above graphic to donate or head to the link in my stories to go directly to the . ‼️ Please share this post or tag folks you believe would want to support to amplify exposure!

No one is free until everyone is free. 🕊️

How have you been taught to set your pricing as an indie biz owner?

… or maybe you haven’t been taught and ya just sorta wing in? 😬

Pricing establishment as well as pricing strategy are two things I could talk about all day long … because I honestly get really fired up about the ridiculously unethical pricing norms that currently are standard practice in most industries. 🤬🥵

Unethical pricing is pretty typical; so typical that we may not even realize they are taking place or that we are falling for them. Some pricing strategies are so shady that they’re actually illegal & you can get fined… where as others are just uber capitalistic and thus harmful for consumers.

Some of the biggest concerns I have with how pricing is being handled right now is that it seems like we are just choosing prices based solely on what ‘feels good’ or what other people in our industry are charging.

Basing pricing off feelings alone is NOT an ethical pricing strategy.

Basing your pricing off what other people are charging alone is also NOT an ethical pricing strategy.

Pricing should be determined by making actual calculations, conducting research, and investing deep consideration for what logically & realistically makes sense.

The way we price our services & products can uphold as well as perpetuate systems of oppression, discrimination, exclusion, ra€ism, and $upremacy.

Many of the ways online indie biz owners are approaching pricing and thus making money are upholding these very systems! And that’s just not ok. Small businesses make up the largest sum of businesses in existence.

When we change the way we approach pricing & sell, we can have a TREMENDOUS impact on the planet.

Share in the comments how you’ve been taught to price (or if you’ve been taught!)👇🏼👇🏼

Stay tuned for the second part of this post where I’ll share ways to establish ethical pricing strategies 🥰.

Who else *LoVeS* content repurposing?! 👋🏼👋🏼👋🏼

Yesterday I asked in my stories what y’all are using to market your business that ISNT social media. About 80% of people said EMAIL LIST! This makes me happy!

Regardless as to what additional marketing channels you’re using, the important question is: Are you utilizing a Macro - to - Micro content creation strategy when designing your content?!

If the answer is no, then chances are your content repurposing strategies may feel more challenging than they need to be (or they’re non-existent!).

If you’re creating content for multiple marketing channels… such as a blog, email list, podcast, or various social media platforms… there is absolutely NO need to have a completely separate strategy for EACH platform.

Yes, we want to consider how each platform works, functions, etc (because they all work differently and thus strategies do need to be somewhat different for each!). Yet, you do not need to create entirely different content for each channel you’re using!! This is making way more work for yourself than is needed!!

Instead, utilize my Macro - to - Micro content strategy framework. This framework helps you to create content for DEPTH instead of DISTANCE. In this framework, you create your largest, most robust content FIRST (you know, your blogs/podcasts/newsletters)… THEN, you create your micro content FROM the macro!

The chefs kiss 💋 is then applying platform strategy to how you design, showcase and publish this content for the various channels you share on.

We don’t structure and write blogs the same way we design and publish social content. We don’t craft and design newsletters the same way we design and share a Pinterest pin.

It’s not about creating all new content for each platform, it’s about knowing the platforms features and functions you’re sharing on and using them to your benefit as you share your content in a repurposed, macro- to - micro way!

This is the stuff I *love* to help folks with because quite frankly it bothers me when I see indie biz owners burning themselves out trying to create & share content in an unsustainable & ineffective way!!

Drop any questions below 👇🏼! Xx