Redefine Studio One

GET THE WORD OUT: EDAN'S MARKETING ADVICE
We're now past the halfway point business-wise of 2013. For me, I always use this time to evaluate the first half of the year and tweak my marketing efforts for an even stronger second half. Here's a few business must-haves:

- Word of mouth has always been the best for me at landing new clients. Introducing rewards and referral programs has made a big difference for me over the years...just keep it simple and avoid complicated points programs. They're doing you a favor...don't make it a chore for them to get pay back from you.

- Talk with your local neighborhood newspaper and see if they will let you submit a before and after picture of one of your clients for an editorial piece. You target local people and get seen in the media without investing in advertising. If you have a yearly charity event or celebration you do, inform the press as they'll often cover the event without you dropping a dime.

- A Facebook business page these days is a must, but online review sites like Yelp, etc. can also be your friend. Ask your favorite clients to write a review for you and post it on your page or your review site listing. This will give you better search results online which is really how everyone searches these days

DID YOU KNOW?
Exure™ is the only hair care product in the world to offer the exclusive, “Hair Fiber Regeneration Complex™ (HFRC™)”.

Exure™ products contain HFRC™, a powerful complex that offers 3 critical fixes for stressed, malnourished hair:

>>Critical Fix 1: HFRC™ is a complex of different size molecular weight proteins & amino acids that pe*****te, and nourish and strengthen from the very core of the hair to the outermost cuticle layer

>>Critical Fix 2: HFRC™ contains a cuticle cohesion additive that strengthens and smoothes the cuticle, giving it protection from further damage, and locking in hair color

>>Critical Fix 3: HFRC™ has a high antioxidant value, which prevents free radical damage, and combats pollution and environmental stressors while encouraging cell production and blood flow to the scalp. In addition to protecting your cells from aging, this high antioxidant value relaxes tight scalps and reduces loss of hair while pushing internal nutrients from the body of the hair into the follicle…regenerating the hair follicle.