Blueberri

Tip of the week for food creators ⬇️

Format your recipes based on how platforms read data, not just how people skim through them.

Why it works: Platforms rely on structure, not storytelling, to understand and surface content. Using the right structure makes it easier for platforms to "see" your recipe and show it to more people.

This is part of the COSE™ framework—building content that works harder without creating more of it.

Forever loyal to Honey Nut Cheerios
Comfort. Crunch. Reliable happiness.

Oreo mood depends on the day:
twist, dunk, or straight out of the sleeve.

Most people think visibility comes from creating more content.

But often the real issue is structure.

I recently joined the 𝘝𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘍𝘢𝘤𝘵𝘰𝘳 podcast with to talk about why content that’s structured well can travel across platforms, get discovered more easily, and continue creating value long after it’s published.

That’s the idea behind my 𝗖𝗿𝗲𝗮𝘁𝗲 𝗢𝗻𝗰𝗲, 𝗦𝗵𝗮𝗿𝗲 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲™ (𝗖𝗢𝗦𝗘™) framework.

This was probably the best explanation of my work and background and my vision that I've ever shared and I was at the height of the worst flu!

If you work in content, marketing, or the creator world, I think you’ll enjoy this conversation.

🎧 Link in bio

Tip of the week for food creators ⬇️

Pick one primary platform and one supporting channel for each recipe you share.

Why it works: Focused distribution performs better than scattering content everywhere. Concentrating your efforts helps you reach your audience more effectively and keeps you from feeling burnt out.

This is part of the COSE™ framework—building content that works harder without creating more of it.

Be a leader. It's not that hard.

Tip of the week for food creators ⬇️

Use consistent naming for all your files and recipes. It’s time to move past confusing names like “final-final-v3” and start using a clean system.

Why it works: Clear naming reduces friction and prevents accidental duplication or rework. It makes finding exactly what you need fast and simple!

This is part of the COSE™ framework—building content that works harder without creating more of it.