Rain Agency
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Rain is the leading advertising agency in the U.S.
• Fully integrated and performance-minded advertising agency
• Independent, flexible-first, women-led, growth-motivated
• Headquartered in Portland, Oregon
• $700+ Million in Annual Agency billing
• 300 full-time employees nationwide
• Strategic database with $9 Billion in media results and response history
We link brand strategy, creative and p
06/03/2026
The 2026 Upfronts made one thing clear: the future of media is being shaped by live events, measurable outcomes, and cross-platform audience engagement.
In her latest article, Rachel Baker, Rain’s SVP, Head of Video Investment & Partnerships, breaks down the biggest themes from this year’s presentations – from the continued dominance of live sports and events to the growing role of AI, advanced measurement, and commerce-driven media strategies.
Read the full article to learn what these trends could mean for advertisers heading into the next planning cycle: https://www.rainagency.com/insights-updates/from-live-sports-to-ai-what-defined-the-2026-upfronts/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-75&utm_content=from-live-sports-to-ai-what-defined-the-2026-upfronts-article
05/21/2026
A few moments from this year’s Upfronts in New York City 📺✨
We had a great time connecting with other industry experts, exploring the latest trends shaping the media landscape, and spending the week alongside our client partner, Shopify.
05/19/2026
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249 NW Park Avenue
Portland, OR
97209
