Edge Multimedia

Did you know that the Edge team is skilled in marketing to Spanish-speakers and the Hispanic community? Here’s a look behind the scenes at the process of bringing this creative to life.

In researching the target market, we learned that many Latino members of our community don’t speak Spanish as their first language, but they are very attached to their culture. Partnering with a voiceover talent that is obviously Spanish-speaking and working with on-screen talent and props that authentically reflect this beautiful culture demonstrated the desire by our client, Unitus Community Credit Union, to connect with the Latino and Hispanic community and serve them as members of the credit union.

Our layered strategy included crafting all creative in both Spanish and English and launching during Hispanic Heritage Month. Did producing all creative in two languages take twice as long? At least.

In considering branching out into new markets, ensuring that your budget will be effective enough to serve the community you are trying to reach is absolutely essential. At Edge, we are here to help with your brands strategic approach, as well as all the fun creative stuff!