red thread brands

You wouldn't try to explain the difference between a shallot and onion to a chef.

So why speak to your leads like you speak to green audiences?

Bottom-of-the-funnel audiences need content specific to where they are in the buying process.

This looks like:
👉comparisons to competitors or similar products
👉case studies
👉use cases
👉testimonials

You know how as a marketer, you get served an ad and you're like 😏 Yep, I see what you did there. Not just the ad itself, but how the language and imagery on the ad have changed because you've been stalking that brand for months.

Delaney, our design director, can relate:
"I was looking at the Our Place Always Pan. They later served me an ad that said when you get a pan, you also get a steamer basket PLUS a dumpling steamer. You got me, sold."

In honor of , let's talk about social listening.

Social listening simply means monitoring your brand's social media channels for feedback and mentions of your brand, and specific keywords and topics relevant to you.

Doing this is important because:
💬Social media is about having conversations, not one-sided announcements
💓You're aware of sentiments toward your brand
👩‍💻You know what your customers are talking about and what they care about
📋You get raw, valuable feedback without having to create or send out a survey

Sometimes the key to increasing online sales and conversions can be as simple as revising your call-to-action button.

Take 3 minutes to read about a button fix that led to a $300 million increase in revenue: https://loom.ly/-Qde9EQ

WE'RE BAAAAAACK! We believe if you take care of your employees, they'll take care of your business in return.💌

Our annual summer break helps us live our joie de vivre core value while taking care of our physical and mental health, too.

Are you feeling exhausted by the pressure to push out content? It's okay to hit the pause button.

It may be time to step back and reevaluate what is working for you.

☑️ Ask your social accounts "What have you done for me lately?"
☑️ Take a breather. Revisit your goals.
☑️ Figure out a marketing plan that gives back to you instead of drains you.
☑️ If you're feeling stuck, reach out! We are happy to help.