Grow Schools

On this episode of Tuesday Tips, we're sitting down with Byron Flitsch from the enrollment marketing team to break down the art of storytelling in school marketing—how to move beyond promotion and start creating narratives that actually move families to choose your school.

We'll cover:

👉 The real difference between branding and storytelling (and why both matter)
👉 What families are actually looking for when they visit your website or social media
👉 How to adapt your storytelling for short-form, fast-moving social media

In this episode of Tuesday Tips, Niki Blaker breaks down one of the most overlooked tools in school marketing—schema markup—and why it's become critical for making sure families can actually find your school online.

Here's the truth: if search engines and AI tools don't understand what your school is, where it's located, and what it specializes in, you're essentially invisible to families searching right now. And with AI changing the way people search, that gap is only growing.

We explore:
- What schema markup is and why it matters more than ever in the age of AI search
- How to implement it without a developer—and tools that make it easier than you'd expect
- Which schema types to prioritize first for the biggest enrollment impact

Whether you're trying to improve your school's discoverability or just want families to find your open house before enrollment season slips by, this episode gives you a clear, actionable path forward.

In this episode of Tuesday Tips, Kerry Selfinger shares practical strategies for activating your most powerful enrollment channel—your current families.

Here's the truth: no ad campaign will ever be as effective as a parent telling their neighbor, "You should really check out this school." Peer-to-peer credibility lands completely differently than any marketing message your school can create.

We explore:

- Why family ambassadors are more effective than any ad campaign
- Simple, low-lift ways to give families shareable content and talking points
- What schools can do tomorrow to start turning families into ambassadors

Whether you're trying to grow enrollment or just want to leverage your community more effectively, learn how to make word-of-mouth scalable and authentic.