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Ever heard of a fake hype cycle? What about "meme-ification?" We didn't either. Read this week's most popular (and extremely informative) article from our to find out.

The 'Eye Mouth Eye' Debacle Sums Up Tech's Race Issues Last weekend, the stunt aimed to use Silicon Valley's love of shiny new things for charity. The result left people wondering about the memeification of movements.

"Love is not the answer. The answer is bodies, talent, money, research, media strategies, earned-media ideas, KPIs to measure real wins and losses, deadlines to hold ourselves accountable, and everything else we use to get people to change behaviors."

Read more about how author Michael Hagos views race in America as the "greatest sell job of all time", and how the marketing industry can help push the movement forward.

Race isn’t a social construct. It’s an ad campaign What you can do to kill the greatest sell job of all time.

An accessibility statement opens up transparent communication with your users, and is necessary to ensure you're constantly improving your site towards full WCAG 2.1 AA compliance. Want to know what questions your accessibility statement needs to answer? Check out our latest blog.

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Four Questions Your Website Accessibility Statement Should Answer | ThinkShout Your accessibility statement is not just another contact form on your website.