Portland Website Co.

: We’re on the verge of another big Google update!
Another algorithm update could have your head spinning. We’re here to break it down before the May 2021 launch.

“Web Vitals” are 3 new ranking factors Google looks at when deciding whether to rank you or your competitor first and it's all based on how quickly and efficiently the mobile version of your website loads. That’s right, Google no longer looks at your desktop speed as a factor.

There’s an easy way to find out if your site passes Google’s inspection - Contact us for a site speed scan and find out how you should prepare!

- How will iOS 14 affect my campaigns?

Apple's newest software update, iOS 14, has changed the way apps will collect your data while using them.

Most notably this will have an impact on Pixel tracking for social media ads! If someone decides they are not comfortable with their information being shared with Facebook, they can block Pixel tracking, which limits Facebook reporting.

This will make Facebook Pixel Lead tracking less accurate, increasing the importance of having landing pages and unique forms so ROI can be accurately tracked.

It's an ever-changing situation, one that we'll continue to monitor and develop new strategies with the goal of creating the most optimized campaign possible!