Transatlantika

Conception, design and development of the MYRA smart radio app. MYRA is available for testing as a working prototype. If you are interested in being one of the first users, message or email us!

See the full case study here: https://transatlantika.co/myra

MYRA is designed to provide highly individualized and localized radio content for her listeners.

Without having to choose specific content the listener can enjoy music, news, event infos and more. Real radio hosts address the listener and a personalized stream is created each time MYRA is turned on.

Segments that were played earlier can be accessed again.
To ensure the surprise character of traditional radio, future content (except the next song) intentionally cannot be skipped to.

The stream content can be easily changed by the user with the help of MYRA’s innovative Radiolytics feature.
Just by making circles bigger or smaller the algorythm can be easily adjusted.

The logo design plays with the form of an amplitude and the letter m. Fresh colors are used in combination with the technical but playful Guida typeface.
A simple and modular system of navigational elements make the app very easy to use.