Plum Design Studio

After crafting a brand identity for Healing Grove Counseling, we brought it to life through a new website. Designed as a welcoming digital space, the site helps prospective clients easily learn about services, approach, and fees. The website was intended to feel warm, calm, and grounding. Swipe to see the before and after of the homepage.

In a world filled with chaos, working on projects like these (and later visiting them) help me feel grounded. I’m incredibly grateful to collaborate with kind, thoughtful people who are making a positive impact in their communities. 💗 If you’re a business owner looking for design support to help you make a bigger impact, I’d love to connect.

Rebrand for Healing Grove Counseling ✨The owner was ready for a professional, cohesive brand identity to support her growing therapy practice. With a limited budget and no need for a fully custom rebrand, a semi-custom brand kit was the perfect solution.

Starting with the Saltwater Lodge brand kit, we thoughtfully tailored the logo, colors, and assets to reflect Healing Grove Counseling’s personality. The result is a brand that feels earthy, natural, and comforting. She also added on a custom brand icon to tie in the tree metaphor behind the business name and to further distinguish her brand.

Looking for a polished, intentional brand without the investment of a fully custom build? Check out the available brand kits at plumdesignstudio.com/the-brand-stand

Introducing Ormega, a natural performance apparel brand redefining activewear. Made with 100% natural materials, plastic-free fabrics, and plant dyes that are better for your skin, your health, and the planet.

Ormega’s brand identity blends earthy, traditional influences with clean, modern design. Inspired by the Spanish word for “ant,” the logo reflects the power of small, intentional actions. Its form draws from the ant itself and incorporates organic lines influenced by Peru’s Nazca Lines. Paired with a color palette from natural dyes and a crisp typeface, the identity feels grounded, clean, and confident.

Thanks to for bringing me on for this project to help with the brand and email design.

Creative Direction: Anastasia Salazar
Messaging: Juhee Lee
Web Design: Laura Brisson

A closer peek at my sticker sheets, made from my hand-drawn illustrations 🌹🍓🍄

You can find my stickers + art prints for sale at but only for a few more days! If you’re local to Portland, stop by before the end of the month to shop them in person (and treat yourself to some of their incredible candy while you’re there 🍫).

A closer look at my tiny food illustrations created for the .stjohns show, plus a peek into my process!

Any favorites? Which one would you take home? 🤗