LH | Prolific

Happy to announce this little project for an awesome client. We created a brand direction, including logos, icons, and color scheme, for this and another sister business that will be opening in spring. Branding included color consult on the building (which turned out amazing) and finally, this phase 1 version of their new website. There's more work to do, but we're taking time to celebrate this milestone.

Eats & Drinks | Lakeside Market | Camas Eats, treats, drinks, fishing, and other convenient supplies conveniently located between Lacamas and Round Lakes www.lakesidemarketdeli.com

A couple weeks ago, we had a dream of going to see the Dandy Warhols perform tonight. Thanks to a winter storm warning* and omicron, we decided to stay in and do our traditional nosh of fondue. I hope whatever you're doing you're warm, safe, happy, or at least content. Happy new year!
*It has since passed but it's still very cold for Oregon

One thing we've always noticed is good content works hand in glove with the magic bullets: search engine optimization, accessibility and usability guidelines, authenticity, and engagement. A successful strategy relies on quality content that organically attracts your audience through your content channels.

Here's a good source breaking down many of the components!

Content Strategy Basics | Usability.gov Content strategy plans for the creation, publication, and governance of useful, usable content. Content not only includes the words on the page but also the images that are used, the structure and layout, how it is found, and more.

Psychography is key to reaching your audience. One thing we've preached forever is authenticity... In the context of your audience, this quote says it all: "People who have authentic connections over social media report having a largely positive view and experience of it. People who use it as a genuine way to stay in touch with others don’t report the same levels of anxiety and depression associated with its use. The reason people try to fake their way into being liked is that they confuse attention for connection—and they are not the same thing."

Connection Is a Core Human Need, But We Are Terrible at It Human connection is an important part of recovering from trauma and thriving. Understanding how connection works and giving it authentically can help us connect to others and ourselves.

Here's a fun piece of content we got to put together for some shenanigans with ENEOS driver Steve Arpin. The best part of content marketing is when you can make interesting content with broad reach and then reuse it across multiple channels. Its next stop is the monthly ENEOS newsletter.

By the time this piece has reached its ultimate life, it will have been place in a dozen different content streams and audiences.

How are you making a content marketing plan work best for your organization?

ARX: Can Dish Soap Stop a 600hp AWD Rallycross Car from Launching??  We and our partner Steve Arpin recently teamed up with The Hoonigans to discover: can ordinary dish soap stop a 600 hp AWD rallycross car from launching? The scenario: Steve Arpin's expertly crafted and tuned 600 hp ENEOS Loenbro Ford Focus 00 rallycross racecar A Hoonigans custom-built launc...