Urban Umbrella

Over $50,000 recovered from 1,300 contacts who'd already gone quiet.
A dormant email list is something most businesses would have written off. We reactivated it instead.

Over $125,000 in direct online revenue this season.
Alaska whale watching operator. Google Ads tracking was broken, a high-performing campaign had been sitting paused since February. We fixed the tracking, reactivated it, and cleaned up the account.

Before working with Urban Umbrella, an Alaska tourism company generated $27,000 in combined online and direct bookings for their entire season. The majority of their revenue was flowing through TripAdvisor and Alaska Shore Excursions. Commission on every booking. Building someone else's customer relationship instead of their own. We rebuilt their website from the ground up. Clear conversion architecture. SEO foundation. AI visibility optimization. A site designed specifically to make direct booking the easiest and most obvious path for every visitor. This year, before their season even started, they crossed $125,000 in owned channel revenue. From $27,000 for a full season to over $125,000 before the season begins. The website was the first piece of the system we fixed. Everything else is built on top of it.

Visit weareumbrella.co to learn more about how Urban Umbrella approaches website design for tourism and service businesses. Link in bio.

Most businesses don't have a marketing system. They have a collection of marketing activities. A website that was built a few years ago. Some social posts that go out when someone remembers. An ad campaign that ran once and didn't get followed up on. A CRM that has contacts in it that nobody is reaching out to. Each piece exists in isolation. None of it talks to the other pieces. And when something doesn't work, there's no way to know which part of the chain failed because nobody is looking at the chain. That's not a marketing problem. That's a systems problem. And it's the most common thing we find when we start working with a new client.

Visit weareumbrella.co to learn how Urban Umbrella builds connected marketing systems for small and mid-size businesses. Link in bio.