Sold With Greta

𝑩𝒊𝒈 ideas. 𝑩𝒐𝒍𝒅 creative. 𝑹𝒆𝒂𝒍 player connection.

Take a behind-the-scenes look at how 𝑴𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆 𝒇𝒐𝒓 𝑳𝒊𝒇𝒆™ became more than just another game launch... it became a 𝒎𝒐𝒎𝒆𝒏𝒕. 🌟

From theatrical creative and a staged rollout to coordinated retail, media, and CRM strategies, every touchpoint was intentionally designed to build momentum and drive player action.

Curious how it all came together? Click into the article below for a look at the game's launch strategy & ex*****on. 👇

Maine’s Showstopping Marketing Approach | Greta Larson 𝑩𝒊𝒈 ideas. 𝑩𝒐𝒍𝒅 creative. 𝑹𝒆𝒂𝒍 player connection. Take a behind-the-scenes look at how 𝑴𝒊𝒍𝒍𝒊𝒐𝒏𝒂𝒊𝒓𝒆 𝒇𝒐𝒓 𝑳𝒊𝒇𝒆™ became more than just another game launch... it became a 𝒎𝒐𝒎𝒆𝒏𝒕. 🌟 From theatrica...

Allow me to reintroduce myself:
✨ Greta Cerce, M.S. ✨

What an incredible journey it has been. For the past couple of years, I’ve spent my weekends and evenings immersed in 10+ page papers, discussion posts, and assignments in statistics, research, marketing, analytics, and more. Life didn’t stop while I was in school. In fact, it felt busier than ever. During this time, I worked full-time, got engaged, married, and even managed to submit assignments on my wedding weekend. My beautiful niece and nephew were born, and I cherished so many magical moments with family and friends along the way (they knew I had to reserve Sundays for studying & writing papers).

Graduate school has been a transformative experience. The most valuable part of my program was learning from professors who actively work in the marketing field. Their diverse experiences—in startups, Fortune 500 companies, government, and everything in between brought real-world insights & applications to every class.

Earning my Master of Science in Marketing allowed me to focus on my passions in a way that was vastly different from my undergraduate degree in Business Administration. I completed courses on search engine optimization, digital marketing, integrated marketing communications, advanced analytics (both qualitative and quantitative), market research, and more. I’ve already applied so much of what I’ve learned to my work at - and it’s made me a better professional.

I’m proud to say I maintained a 4.0 GPA throughout the program at and was inducted into the The National Society of Leadership and Success (NSLS) in recognition of my academic achievements and leadership potential.

This journey was no small feat, and I’m so grateful to my friends and family for their unwavering support.

For anyone considering going back to school, my advice is this: DO IT. I’d be happy to talk through any of your limiting beliefs.

✨ From Maine to Milwaukee, Wisconsin! ✨

Thank you to the North American Association of State & Provincial Lotteries and the Wisconsin Lottery for hosting the NASPL ‘23 conference, .

I enjoyed listening to the incredible keynote speakers including Nicole Malachowski, John McHugh, Jay Samit, and Matt Scott PLY. I feel inspired and excited to share my takeaways with the rest of my team.

In the course of just a few days, I've developed many meaningful connections and look forward to watching their careers grow and thrive.

I'm filled with gratitude for the quality time and once-in-a-lifetime experiences I've had with the Maine Lottery, Fuseideas, and my colleagues at SCIENTIFIC GAMES.