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07/13/2026
"I'm not a mover. I'm a serial entrepreneur."
Austin Yarborough on why the label you give yourself changes how the world sees you.
If you're going to run a moving company at the level he does, you've got to think like him too.
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Austin Yarborough caught himself sounding rude on a phone call he didn't know was being recorded. The lesson stuck.
Who you are when no one's looking IS who you are.
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Austin Yarborough's math for moving company owners:
If you want to make $100K, your time has to be worth $160 an hour. Anything not worth that, delegate it.
Most owners never do the math.
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"Your value add doesn't just need to be that I'm giving you $25 off."
Fabian Lobato on what apartment partners actually want from their movers: a seamless move-in experience.
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06/16/2026
"How are they gonna refer you if they don't know you?"
Austin Yarborough doesn't believe in invisible business owners.
If your customers can't picture YOU, they're not going to refer you. The brand isn't enough. They want the human behind it.
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Austin Yarborough's most practical advice for young entrepreneurs is finding a mentor: get to the gym at 5 AM.
The disciplined ones are already there. Walk up. Start talking.
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"Control the controllables."
Fabian Lobato's career mantra for handling the chaos that comes with logistics, customers, and the unexpected.
The root cause isn't always in your control. The response always is.
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Mark Hirschi asked a successful mover: "How are you doing all of this?"
The answer: "I just learned to be the best delegator."
Find what you're good at. Hire people who are good at the rest. Get out of their way.
Simple advice... hard to follow. But it's the difference between running a business and being run by one.
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05/26/2026
Tomorrow at noon EST.
If your realtor referral pipeline is dormant (or just nonexistent), this is for you.
The Realtor Referral Engine.
Most movers treat realtor referrals like luck. This session walks through how to turn them into a system that books jobs consistently.
What you'll get:
✅ How to find the right realtor partners
✅ How to activate the relationship with real tactics, not BS
✅ How to land that first referral
✅ How to build something that compounds
Wednesday, May 27 at 12 PM EST.
Save your seat--> https://rotatedigital.com/the-realtor-referral-engine-turn-realtor-relationships-into-a-consistent-stream-of-booked-jobs/
05/25/2026
Wrapping sofas. Loading trucks. Carrying boxes.
Every moving company posts the same videos.
Aaron Wuthrichlooked at that and asked the question nobody else was asking: why would anyone stop scrolling for this?
"How many times have you seen a mover wrap a sofa? That's why I started posting something to set us apart."
So his team started having fun. And it changed everything.
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1064 S N County Boulevard Suite 300
Pleasant Grove, UT
84062
