Justin Anderson
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04/16/2026
this is what dinner is supposed to taste like.
bold texas flavor.
no sugar. no excuses.
built for steaks.
made for people who actually cook.
Buy 5 get 25% off today
link in bio → go.
03/19/2026
Woke up to this Fort Worth Report feature today — caught me by surprise in the best way! 📰🎬
From a small idea → trailer → early steps toward a feature film. Meanwhile, the business side keeps moving too, and it’s wild to see how these worlds are starting to align.
Couldn’t have done it without the people supporting the journey. Stay tuned… 🥇🇺🇸🎥
Full article: [link in bio] 🗞️
What’s cookin’? 🍽️
Pre-gaming at the Willpower Holiday Party — a little behind-the-scenes before the real heat hits.
These Hartley Ranch center-cut Prime sirloins are getting the treatment: towel-dried, tempered, and lined up like they’re about to take the line of scrimmage on 4th and goal.
This is the quiet work that sets up the win.
Then comes the fun part: I hit them with a liberal dust storm of Bel Air Steak & Prime Rib seasoning — and don’t worry, you can’t over-season beef when using a perfectly crafted, no filler, sugar-free seasoning like Bel Ajr Ranch. Whatever doesn’t stick falls off when you pick it up. Clean, confident flavor loading.
Everyone here lives by “lifting heavy, eating heavier.”
From the countertop lineup it’s quick trip outside to the cast iron.
High heat. No fear. Full send.
And if you’re looking to bring this combo home, both the Hartley Ranch Prime center-cut sirloins and the full Bel Air Ranch seasoning line are available exclusively at Central Market in the Meat Market 🥩🔥🌶️
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320 Coit Road
Plano, TX
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