Labyrinth Brand Co
Labyrinth Brand Co, LLC is a digital marketing agency that specializes in SEO, Online Reputation Management, and Brand Strategy. It was formed in 2023 by Keeton Storts and Paul Tellefsen to help businesses and people strengthen their digital brand through increasing search engine visibility and augmenting online reputation. With our clientele, we focus primarily on the entertainment industry, help
We all had Y2K feelings working on this web development project with rising musician .
The goal was an established digital presence that carried the edge, texture, and evolution of Michelle’s artistry. In partnership with her team, we led a brand-forward Webflow build with intentional UX, a robust CMS, bespoke e-commerce solution, and the technical foundation to support long-term search visibility, including structured data and on-page improvements.
See more about the project on our website.
We had the privilege of supporting the release of Ed Sheeran’s “Azizam” last year alongside a wonderful team and director Saman Kesh () from ! We’re excited to announce it will be screening at SXSW next month in Austin. Big congrats to everyone involved!
If you’re out in ATX, here are the screening times:
Alamo Lamar 9 (Capacity 93), Saturday, March 14 at 6:30 pm - Main Screen, with live intro and Q&A
Alamo Lamar 4 (Capacity 149), Monday, March 16 at 3:30 pm - Main Screen, with live intro and Q&A
Roald Dahl, the beloved children’s author, a World War II-era spy? Listen to the untold story in the new podcast The Secret World of Roald Dahl (), a top 50 podcast series on Apple Podcasts!
We’ve genuinely loved working on this project as brand managers and designers alongside Executive Producers Aaron Tracy, Ron Howard, and .
Listen now and subscribe!
CREDITS
Creator & Host:
Aaron Tracy
Executive Producers:
Aaron Tracy
Ron Howard
Kara Welker
Nathan Kloke
Producer:
Matt Schrader
Sound Designer:
Mark Henry Phillips
Brand Management & Digital Design
Labyrinth Brand Co
11/26/2025
We partnered with Saman Kesh, Golden LA, and Ed Sheeran’s team to shape the narrative, cultural context, rollout plan, and platform voice for the Azizam music video.
Case study:
Supporting a Director Forward Campaign for Ed Sheeran’s 'Azizam' Music Video - Labyrinth Brand Co Labyrinth Brand Co provided end-to-end campaign support for Saman Kesh’s music video release, delivering social media strategy, post planning, and SEO cleanup to boost visibility and engagement.
11/21/2024
Although well-written messaging is vital to a website’s success, adding a bunch of bloated SEO content additionally will not get your new website more visibility.
09/11/2024
Above all else, we value THE RELATIONSHIP🧩. Honesty, authenticity and collaboration are the foundation of our team and client relationships. Choosing to work together is more than a yes, it’s a commitment to care about each other’s success and well being.
08/09/2024
Extra! Extra! Part of our work with actress Elizabeth Tabish (The Chosen) included the development of a brand new website that established her personal brand look and feel and showcased her portfolio of work. Take a closer look!
Web Development for Actress and Filmmaker - Labyrinth Brand Co In our project with Elizabeth Tabish, we designed and developed a new website for her entertainment industry portfolio and implemented updates to her personal brand. Then, through custom SEO strategies we were able to help educate Google about her life and career ultimately optimizing her search eng...
08/08/2024
CASE STUDY // Basecamp Resorts
We created a beautiful, robust, and scalable website design and infrastructure to accentuate the brand and portfolio of a fast growing hospitality chain.
Web Development & Technical SEO for Hospitality Company - Labyrinth Brand Co In our long term retainer work with Basecamp Resorts, we oversaw the development, design, design upgrades, ongoing upkeep, and maintenance of a new streamlined website experience for their 13 plus hotel and resort properties across Western Canada. From the global pages to the integrated property web...
07/03/2024
Excited to share the brand work we've done for Jordan Walker Ross (aka Little James from The Chosen)! Be sure to check out his new website that we designed ---> https://www.jordanwalkerross.com
NEW WEBSITE!! Yall go check out my new and improved website. You can find out about all of my past and upcoming projects, learn more about podcast What’s Your Limp? & there will be some more exciting updates in the near future!
Click the link in my bio to visit or type in www.JordanWalkerRoss.com!
Special thanks to Labyrinth Brand Co & their incredible team of strategists and web designers! Highly recommend them if you need any website work done!
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Website
Address
Plano, TX