Digital Ingenuity

Why should you hire an agency to manage your social media accounts?

Agencies offer you a one-stop shop for all social media marketing services. They will have the resources, experience, and experts in place to take your social media presence from good to great. They can perform an objective evaluation of your existing social media accounts and create a social media strategy that is uniquely tailored for your business to reach your goals.

Consider these factors when choosing to work with an agency to manage your social media accounts.

• Access to multiple social media platforms and knowledge on the best practices of each.
• A team of experts in hand to solve problems creatively.
• Your channels can be scaled a lot faster thanks to structured teams.
• Access to a large pool of talent, creatives, and influencers.
• Industry relationships to help you get the right connections.
• A dedicated account manager whose goal it is to see your business succeed.

Topic of the day: Creating a Social Media Strategy

When you create a social media strategy you need to consider the kind of audience you want to reach as well as the role and features of the platform that you’re choosing to post most of your content on. When developing a social media strategy, the following three aspects will always be taken into consideration:

Your goals: Do you want to reach a new audience and build brand awareness, or do you want to increase the loyalty of your existing clients?

Your industry: What is the standard for your industry, are there any knowledge gaps that can be filled with blogs or video content, are there industry leaders you can connect with?

Your Brand: What is your brand voice and what visual design is associated with your brand? Do you have a set of standards or a process that you follow when engaging with the public?

All these factors will be carefully considered to create the perfect social media strategy for your business.