Kenneth Corbin

We're moving into a unprecedented time like never before and it's now it's blatantly obvious...

Something has to change.

So many launch companies trying to become another player in another category by launching multiple products.

I've realized that most often you'll spread yourself thin launching into markets where you don't have a clear right to win.

My thoughts:

One service.
One solution.
One market.

Focus and try to aim to be in your own unique category.

Easier said than done, but just what I've noticed.