Warhola Productions

Warhola was recently on the scene producing a full day of live-streamed customer service training for Steamfitters Local Union 449’s Mechanical Service Apprentices. This session was part of their 40-hour customer service program and was live-streamed and recorded for training and educational use by Steamfitters Local Union 449, the Mechanical Contractors Association of Western Pennsylvania, the United Association of the Plumbing and Pipefitting Industry of the United States and Canada, and Professional Communication Simulators.

Attendees wrapped up their training with live role-play scenarios performed alongside professional actors — a hands-on way to practice real customer interactions before entering the field as first-year service techs.

We’re proud to support this program and help capture such a meaningful step in their career journey. Congratulations to the newest class of first-year apprentices!

https://www.facebook.com/share/p/1FuXJMdBzg/?mibextid=wwXIfr

Building on our previous post on Artificial Intelligence, we’re excited to talk about how Sony is making some of our greatest tech dreams come true with its recently released mirrorless camera and newly developed AI Processing Unit. But what is it, and how can it impact your shoots?

Since 2022’s release of the Sony Alpha 7R V mirrorless camera, the auto focus game has changed. In the past, a professional would never use auto-focus, but with super-fast and sharp lenses on large sensor cameras that are 4k and higher, it is now almost a necessity. With AI-driven auto focus, the camera can recognize the subject’s eyes even when the subject is turned sideways, and the subject’s head even when turned away from the camera. Also, when shooting in a vertically, there is a wider Real Time Eye AF area, meaning you can get stable and crisp eye recognition even when the subject is at the very edge of the frame.

But that’s not all. There are brand new settings enabling the distinction between human, bird, animal, insect, and even vehicles. This gives you greater control over who or what to focus on in your scene. That is just how specific and advanced AI-powered auto-focus tracking has become!

Here is a direct comparison between the new Alpha 7RV (latest model) and the Alpha 7RiV (previous model):
https://1l.ink/CRDFWT4

Our catalogue of gear includes 2 Sony FX6’s with all Premium G-Master Series lenses as well as the Sony A7iv. While some of the AI features we mentioned are specific to the newly released mirrorless camera, a firmware update to the FX6 in 2022 brought along some of the same advanced facial tracking benefits, making focus faster and more precise than ever. Even during manual focus, if “Touch Function in MF” is set to Tracking AF, the FX6 can use Real-time Tracking to track the subject. These new technologies and features are proving to be invaluable in our newer filming projects, especially when using the Sony FX-6 on a Gimbal where there is constant stabilized motion.