Covalent

Continuity Issues? Continuity Issues?! CONTINUITY ISSUES!

Just another day editing our VERMIN.

We are dee in post production on our short film .film and we are doing something a bit crazy: TWO SEPARATE EDITS

If you’re the PA Lottery, you may not need a commercial to convince us to take a chance on winning millions of dollars from time to time. Still, it doesn’t hurt to remind people when the Powerball jackpot surpasses a few hundred million, because more people play as the jackpot grows. I mean, there is a lot you can do with $500 million.

We were commissioned to bring to life a spot that we found quite relatable, as who among us is not guilty of a doomscroll every once in a while?

This commercial was shot on a built set; could you tell? And we had a lot of fun with our talent and the crew as we worked to capture the stress of doomsrolling and build it toward the joys of doing something to get out of your funk. Did you all catch that dolly zoom?! 

Talent:

Senior Executive Producer: Kelly Durham
Group Creative Director:
Creative Director:
Senior Copywriter: Lauren Townsend

Producer:
Director:
DP:
Production Design:
Gaffer:
Wardrobe:
Makeup:

Very talents crew: