Byron The Bull

’s a movement,” said Lanette Campbell CEO and President of Black Rodeo USA. “We wanted a character who not only excites the kids and energizes the crowd, but also connects people to the legacy and future of Black rodeo culture.”

Designed with both tradition and modern flair in mind, Byron will engage audiences through live interactions, school visits, photo opportunities, and social media appearances. Fans can expect Byron to bring a playful yet powerful energy to every event—cheering on young riders, dancing with the crowd, and spreading awareness about the importance of preserving rodeo history in the African American community.