PancakeNow

officially landed at sub shack 🥞✈️

jeff dropped off a fresh batch of pancake sandwiches, so if you’re heading through phoenix, live nearby, or find yourself around the PHX airport, you can now grab your favorite breakfast on the go.

because airport runs, early mornings, and skipping breakfast should never have to go together.

production day ASMR 🍪🥞

the sound of pancake sandwiches being made all day long might just be our favorite background noise.

from mixing and filling to sealing and packing, every cookies & cream pancake sandwich starts right here in our Arizona facility. clean ingredients, real production, and a whole lot of pancake sandwiches.

So… …. Should we have our people reach out to your people?

Think about… “Introducing Pancake Pods! Same swirl! Protein-packed! (Absolutely NOT for eating)”

Let us know. We’re ready when you are. 🥞

busy mornings don’t care about your plans 😅

that’s exactly why we made PancakeNow. no mixing, no mess, no drive-thru line. just heat, eat, and somehow make it out the door on time.

8g of protein, freezer-friendly, and ready in minutes. breakfast solved.

Ben’s very own bone temple 😭🥞 boxes and boxes and BOXES of pancake sandwiches stacked like a post-apocalyptic breakfast bunker.

fun fact: each one of these containers holds 86 PancakeNow sandwiches!

everyone kept telling me to try Strawberry & Cream and now i get it 🍓🥞

finally had one for myself and it absolutely lived up to the hype. soft, sweet, creamy, and actually filling. this flavor might’ve just worked its way into my regular rotation.

in life, there's pink jobs and blue jobs... petition to make trash duty a blue job across the board 😭 Angela and Erica after production day carrying the entire emotional and physical burden of the pancake factory one trash bag at a time.

most ready-to-eat baked goods? brick hard in days 😭 meanwhile Jeff’s over here pulling out a month-old Classic Maple Pancake Sandwich and casually proving why PancakeNow took over a year of R&D.

texture matters. shelf stability matters. and creating a handheld pancake sandwich that stays moist, soft, flavorful, and ready-to-eat without turning into a hockey puck was one of the biggest challenges in product development. after 450+ recipes, food science, testing, and constant tweaking… we got there 🥞
clean ingredients, shelf stable convenience, and still soft a month later. that’s the difference.

GIVEAWAY ALERT 🥞☕️

Meet: the Better Morning Bundle giveaway

One lucky winner will receive:

🥞 1 PancakeNow variety 12-pack
☕️ 1 Thunder CoffeeMilk variety 12-pack

Basically, breakfast is handled.

HOW TO ENTER:

1️⃣ Follow and
2️⃣ Like this post
3️⃣ Tag 2 friends in the comments who need a better morning routine
‼️Bonus entry: share this post to your story and tag us!

Winner will be announced Friday, 6/13.

Good luck, morning people and morning victims alike

Please note: Must be 18 or older to enter. Mainland U.S. residents only. Giveaway ends at 6 PM ET on 6/13/26. Winner will be randomly selected and must meet all entry criteria. Winner will be notified via Direct Message. This giveaway is sponsored by PancakeNow and Thunder Coffeemilk and is not affiliated with Instagram.