Move Over Bob
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We work with bona-fide trailblazers to create a place of discovery for women in every part of their journey within their construction and trades careers. Through an inclusive and curious approach to each story, we quilt together a multifaceted community that is ready, willing and well equipped to step up to the challenge.
📣 Calling all tradeswomen.
We’re building M.O.B. Tested - a review crew made up of real women who use gear on the job.
No influencers. No scripted reviews.
Just honest feedback on boots, workwear, tools, safety gear, and jobsite essentials.
If you’re interested in product testing, giveaways, and future brand partnerships, fill out the form in our bio.
Help us figure out what’s actually worth our hard-earned money.
Solei Donahue didn’t just make our fall cover. She made the news! Watch what happens when you put a women in the trades front and center took notice, and the nation is next. 🛠️ !
05/10/2026
To the mothers, aunties, mentors, and every woman invested in what comes next - Happy Mother’s Day. This one’s for you. 💛
In our pursuit of telling women’s stories, the thing we’ve learned more than anything? It’s the village that builds them. And today we celebrate every single person in that village. ❤️
05/10/2026
The real origin of Mother’s Day has nothing to do with flowers or brunch. In 1870, Julia Ward Howe wrote the Mother’s Day Proclamation, a call for women to rise up and demand peace after the devastation of the Civil War.
It was radical. It was political. And it was written by a mother who was done watching war destroy families.
Someone else commercialized it. But the original version belonged to the women who refused to stay quiet.
💪❤️Happy Mother’s Day to every woman who builds, organizes, and fights.
Construction gives women something a lot of us were never taught to look for growing up:
real capability.
Not performative “girlboss” empowerment.
Not the kind that only exists online.
Actual confidence that comes from learning how to do hard things with your hands, your mind, and your body.
A lot of girls are raised to be careful. Pleasant. Helpful. Easy to manage. Construction doesn’t really reward any of that on its own. It forces you to become direct. Resourceful. Decisive. You learn how to speak up, solve problems, ask questions, and trust yourself under pressure.
And there’s something powerful about realizing you can walk onto a jobsite, into a shop, onto heavy equipment, into a welding booth, and figure it out.
Not because someone handed confidence to you.
Because you earned it.
You also start seeing the world differently.
You notice how much skill exists behind the things people take for granted every day. Roads. Power. Buildings. Plumbing. Steel. HVAC. The people who keep everything running are some of the most intelligent, adaptable workers there are, and for a long time girls were rarely encouraged to see themselves there.
That’s changing now.
Women are becoming electricians, operators, welders, carpenters, mechanics, project managers, fabricators, technicians, inspectors, engineers. Not as a statement. Not for attention. Because they’re good at it.
And the skills follow you home.
You stop feeling helpless around problems. You become more independent. More capable. More confident in your ability to figure things out instead of waiting for someone else to handle them.
Construction gives women more than a paycheck.
It gives them proof they can build things.
Fix things.
Lead things.
And build a life that actually belongs to them.
👩🏽🏭 🔥
05/05/2026
we told an entire generation there was only one way to succeed
✅ go to college
✅ get a degree
✅ figure it out later
and for some people, that worked
but for a lot of people, it didn’t
we now have over $1.7 trillion in student loan debt
and millions of graduates working in jobs that have nothing to do with their degree
and at the same time
we don’t have enough electricians, welders, carpenters, techs, operators
the people who actually build and keep everything running
that’s not a coincidence
that’s what happens when one path gets pushed as the answer
and everything else gets treated like a backup plan
college is a great path for a lot of careers
but it was never supposed to be the only one
and acting like it is has real consequences
we didn’t just end up here
we created this
and we need real, systemic changes
in how we prepare young people for their futures
people should actually know what their options are
cte programs
apprenticeships
hands-on skills
real pathways into work
not as a fallback
as a real choice
because when people can choose what actually fits them
we don’t just fix a workforce problem
we give people better lives
this is the work
04/24/2026
Most people don’t think about who builds the spaces they walk through.
Concert stages, Pop-ups, Trade show booths.
The installations you stop and take photos in.
They don’t just appear. They’re built.
The people behind them are called experiential fabricators. They take an idea and turn it into something real, something you can walk into, stand inside, and experience.
At companies like Highway85, it’s a full team:
Metal fabricators
Foam sculptors
Woodworkers
Print techs
Lighting specialists
Install crews
All working toward one deadline: show day.
They’ve helped build booths at CES in Las Vegas, a 150,000 sq ft Harley-Davidson project, and graphics for the Eras Tour.
“More women are stepping into these roles and proving we can succeed in any industry.”
Amber Stubbs, Warehouse Fulfillment Lead
This is what construction can look like.
Not just buildings. Experiences.
And for some people, it starts way earlier than they think,
building forts, rearranging spaces, making something out of nothing.
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