The Game Gurus

PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, may have been the sixth highest paid YouTuber of 2017, but he's still the most popular gamer on YouTube, with over 60 million subscribers. He's expanded his video types in recent years, but was originally known for his gaming commentary. He was even the subject of a "South Park" episode in 2014 where he voiced himself.

But the YouTube superstar hasn't been without controversy. Last year, PewDiePie uttered a racial slur during a live-streamed outburst. And after an investigation by the Wall Street Journal showed anti-Semitic messages in videos, Disney cut ties with him.

The idea that the game world is a living entity that's connected to the collective consciousness