Kaboom Advertising

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Advertising Tip: Decide which social media networks work best for your social media marketing strategy

There will be 4.4 billion social media users in the coming years and that number will only grow. Sites like Facebook, Instagram, and Pinterest are all highly relevant platforms when it comes to spreading brand awareness or engaging with your customers. The question remains, though: what platforms should you be promoting on?

It may seem like being active on all of them is a good idea, since this will broaden your reach and help spread the word, but that is not necessarily the best strategy. Being present on every social platform will make it harder to manage all of them effectively and you’ll find yourself in a “Jack of all trades, master of none” situation.

One of the most strategic tips is to select a few social channels for your marketing strategy that will work well for you based on your Target Audience, and focus your efforts on promoting your product there.

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Advertising Tip: Make you audience smile!

The great ads of all time have one thing in common–they made an emotional connection with their audience. The Budweiser Clydesdale ads formed a deep emotional connection between the horses and beer-loving consumers, for example. Great ads make you customers smile and engage with advertisement, which of course leads to exposure and ultimately more sales.

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