Nagar Design Communications

Why do I have to know the differences between Helvetica, Arial, and Univers?
Knowing letterforms is what we do. Especially if you “can’t draw,” you have to be able to at least appreciate differences in letterforms. A designer who can’t draw and doesn’t know type doesn’t have many marketable skills left to fall back on.

The thing that’s so wonderful about using beautiful, appropriate tools is that they become an extension of you, your body, you fingertips, and your mind. They get out of the way and let you directly interact with the problem you are solving. Everyone’s tried to remove a screw without a screwdriver; a task quickly becomes impossible that otherwise would be trivial.

— LUKE CRAWFORD

We now accepting all major credit cards.