BlueFire Strategy

Digital marketing is any kind of marketing that happens on a digital platform. Inbound marketing is the art of relating your content to your audience. The combination of the two yields great results.

Start off 2018 making sure your employees know the ideal customer for business growth.

Fueling Powerful Brands – Building an Avatar | Bluefire Strategy Defining Your Customer Avatar…do you and your employees really know the ideal customer for your brand? The customer who can become the ideal client? The exercise is very important to getting the right client mix and building the right marketing strategy. It isn’t difficult, but...

Really proud of the work done this month with a client on Ingredient Branding - a marketing strategy where a component or an ingredient of a product or service is pulled into the spotlight and given it’s own identity. Everyone is familiar with the now famous “Intel Inside”, and it’s corresponding success. But why does it work? For this company we needed a significant way to identify all the technology and research that goes into the products they touch.