Woden

It’s a real struggle that many companies face, and a fine balance — to become popular, relevant, and successful without becoming generic and therefore irrelevant, forgettable, and tractionless in the market.

Google It, Xerox It, FedEx It, Post-It: How Story Can Help Prevent Brand “Genericide” | Woden | Brand Storytellers Barry Manilow is known for chart-topping hits like “Looks Like We Made It,” but few may realize that many brand jingles we still can’t get out of our heads were also written by Manilow, such as “I’m stuck on Band-Aid, ‘cause Band-Aid’s stuck on me…” However, some of us might be sin...

No longer simply for paying members, WeWork has opened up a New York office space for the general public, complete with a cafe and displays of merchandise made by member companies.

You can rent a desk by the minute at WeWork’s first public location There’s no membership required at We Company’s new retail space, where visitors can rent desks and conference rooms–and browse products by member companies.

In the middle of the digital age, the Mall of America thrives not just as a center of retail, but as a center for dining, attractions, and entertainment — a model that others are planning to emulate.

VIDEO | This retail dinosaur is really a blueprint for supersized stores to come | Fast Company When Mall of America originally opened in 1992, it was widely thought of as a gimmick: Putting a mega mall in the Midwest during a recession was assumed to be lose-lose. But 26 years later, amid a retail apocalypse, the Minnesota monolith is still thriving.

Being stalked around the internet by a product you viewed a few days ago comes off as creepy — and, increasingly, fails to provide the kind of ROI an advertiser might hope for.

The case against behavioral advertising is stacking up No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated Internet by putting surveillance at their core. But what if creepy ads don’t work as c…

In an effort to connect with savvy social media users, brands have become more conversational, personal, and off-the-cuff than ever before.

Brands Who Stan: How Entertainment Companies Started Tweeting in the First Person In 2019, it is not uncommon to see major accounts—like Netflix, MTV, and HBO—posting to social media in a casual tone. But when did they decide to use "I"? And why is it so effective?