PHM

The 2025 wrapped last week, bringing 600+ attendees together to discuss the latest innovations in media, centered around this year’s theme, “The Human Behind the Experience.”

As CEO Andrea Palmer writes, “though our industry is ever-evolving, we have never seen more disruption than what we’re experiencing now. From agentic AI creating new paths to discovery to an evolving regulatory and legislative landscape, there is no status quo in 2025 and beyond.”

Our annual Trends and Insights report details these disruptions, as well as the opportunities these present for health marketers. Learn more about all that was discussed, disruptions and opportunities alike, at this year’s :

PHM HealthFront 2025 Trends & Insights | PHM Perspectives The fifth annual PHM HealthFront returned to New York City this April. Check out trends and opportunities from the industry's first Upfront for health.

PHM was on-site at CES 2025, scouting the exhibition floors and digging into sessions for the latest trends in digital health and media.

Agentic AI took center stage at this year’s showcase, with programming highlighting its transformative power across branded entertainment, content personalization, digital video and more.

Read on for this year’s insights and trends report, and how these takeaways will impact healthcare in the years to come.

https://www.publicishealthmedia.com/perspective/phm-ces-2025-digital-health-trends-and-insights/

The is back! The market-defining first Upfront for health returns to New York City on April 10 and 11.

This year’s HealthFront will tackle the top issues in health marketing such as the impacts of generative AI, finding value in the face of the deluge of data and the power of original content.

“Inspired by past exploration of the future, this year’s HealthFront seizes on the wonder of discovery as we pursue a new frontier for our industry,” says Andrea Palmer, PHM President. "We’ll address both the glimmers of possible breakthroughs and challenges to come, and present compelling solutions for those we face today.”

Learn more about this industry-defining event and stay tuned for more updates.
https://www.publicishealthmedia.com/phm-healthfront/

was back in full force last week and the PHM team was on the ground to dive into the inspiring innovations to come.

With sessions on the changing role of content and how technology can improve health outcomes, coupled with countless products and technologies leveraging the transformative nature of AI—CES 2024 was an exciting preview of the industry’s bright future.

Check out our takeaways from this year’s CES and the implications for health marketers:

CES 2024 Digital Health Trends & Insights | PHM Perspectives CES 2024 kicked off this week and PHM was there! From predictions on the transformative nature of AI to discussions on the changing role of content, CES brought many new products, technologies and insights to the fore—all with implications for the future of health media.

We’re honored to have been named to Medical Marketing Media - MM+M’s , representing the top 100 agencies in health marketing. Thank you to our people for their commitment to driving innovative and growth for our clients.

Read more about our growth in 2022 and how we are continually reimagining the health experience for media here: https://bit.ly/461GrxI