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We help brands develop creative marketing strategies, create compelling content and get publicity!
03/12/2026
Ooo I love when marketing solves more than one problem!
Came across this post earlier that said AMC created a red purse-shaped popcorn bucket for The Devil Wears Prada 2. I think its a really smart play and let me tell you why!
1️⃣ Idk about you but I would rather stream a movie then go into the theater. It’s really just a cleanliness thing for me. But this actually gives me a reason to show up and be a part of the experience!
2️⃣ I think its the perfect alignment between the story, the product, and the audience:
Fashion movie ➡️ purse popcorn bucket.
Iconic red color ➡️ instantly recognizable.
Fans ➡️ guaranteed social media posts.
Now the audience isn’t just buying popcorn. They’re buying something visual, something collectible, something worth taking a picture with.
And once people start posting photos holding that purse in the theater, AMC and the movie get thousands of pieces of free visibility.
Yeah.. I dont need anymore stuff but I definitely need this! What about you? 😅
14 years in PR and I’m not arguing about these.
1. PR is not just posting on Instagram. That’s content. Different lane.
2. Visibility without strategy is just noise.
Being seen is not the same as being positioned.
3. The media is not “going to find you.”
You have to pitch. Intentionally.
4. Your bio matters more than your logo.
If your story isn’t clear, nothing else saves it.
5. Being good at what you do is not enough.
There are talented people who stay invisible every day.
6. Press is leverage. Not clout.
If it doesn’t move your business forward, it’s decoration.
7. Consistency will beat virality every time. One spike won’t build authority.
8. Pitching is a skill. And most of y’all have never been taught how to do it.
9. If you can’t explain what you do clearly,
you’re not ready for major visibility yet.
10. Authority is built on purpose.
Nobody “accidentally” becomes known.
…. and I said what I said.
12/05/2024
Make sure yall follow me on Tik Tok! Im giving out ChatGPT Prompts that Ive used to help my clients get visibile and stay there ✨
Grab the full playbook here: https://stan.store/themetapublicist/p/30-aipowered-pr-prompts-to-master-media-pitches-
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