Behavior Change for Good Initiative

Behavior Change for Good Initiative

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The Behavior Change for Good Initiative housed at The Wharton School and the University of Pennsylvania unites an interdisciplinary team of over 150 academic experts with leading organizational partners to advance the science of #BehaviorChange.

06/02/2026

When does punishing free riders help groups cooperate, and when does it backfire?

A Science Magazine paper by Team Scientists David G. Rand, Duncan Watts, Abdullah Almaatouq & co-author suggests the answer depends heavily on context.

https://bit.ly/4uqUZm0

The levers of political persuasion with conversational artificial intelligence 05/05/2026

Research in Science by Team Scientist Dave Rand and collaborators found that Large Language Models are more persuasive when they pack their replies with facts.

However, LLMs optimized for persuasion were less accurate — generating more claims, but fewer reliable ones.

The levers of political persuasion with conversational artificial intelligence There are widespread fears that conversational artificial intelligence (AI) could soon exert unprecedented influence over human beliefs. In this work, in three large-scale experiments (N = 76,977 responses from 42,357 people), we deployed 19 large ...

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