Behavior Change for Good Initiative

Behavior Change for Good Initiative

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The Behavior Change for Good Initiative housed at The Wharton School and the University of Pennsylvania unites an interdisciplinary team of over 150 academic experts with leading organizational partners to advance the science of #BehaviorChange.

07/07/2026

Learn more about Jens Ludwig, a professor at the University of Chicago and Team Scientist who uses behavioral science to answer questions about crime, gun violence, and education policy.

Visit his webpage here: https://bit.ly/3QUszT7

06/30/2026

World Cup tickets started near $2,000 and climbed past $30,000. How?

Team Scientist Judd Kessler explains the "hidden market" in Fortune: when official prices are below what some fans will pay, the gap gets filled by bots, resellers, and fees—unless the rules of the resale market are designed to prevent markups.

https://bit.ly/4ghE0i5

06/18/2026

Is targeting the most well-connected people in a network always the best strategy for spreading behavior change? Not necessarily, according to new research by Yuan Hsiao and Team Scientist Nicholas A. Christakis.

In communities where a few people hold most of the social connections, targeting those people can actually slow the spread of behaviors that require peer reinforcement.

https://bit.ly/4ehy4CK

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