Donut Digest
Founded in 2016, Donut Digest is a destination for marketing and social media consulting for mom-and-pop donut shops and bakeries. Based in Dallas, Texas, serving independent operators across the country.
If your revenue depends only on what sells in your pastry case each morning, you’re riding the feast-or-famine rollercoaster.
Here’s the shift I’m seeing with smart bakery owners right now👇
They’re not just selling food products…
They’re building community experiences that require authenticity and consistency. Over time, these efforts naturally lead to sponsorships, collabs, and bigger orders (hello, catering 👀).
Here are 3 underrated ways to make money outside of retail sales, whether you’re a storefront, cottage baker, or pop-up:
🏠 Apartment cafés and private gatherings ( is the OG)
👤 Dining with strangers (check out solo ticket events from and .cafe)
🧑💻 Blogging 2.0: monetized newsletter platforms via Substack and Beehiiv ( and do it right!)
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A winter storm is coming for half the country… 🥶 And that might mean your bakery closes this weekend.
Make a push for non-perishable foods this week and update your employees and customers on your plan. Stay safe out there!
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