BioBM Consulting

Want to maximize the impact of your Google Ads? Using ad extensions (now called assets) is a great way to increase ad visibility, improve CTR, and drive more conversions. From sitelinks to structured snippets, leveraging the right mix of extensions can enhance your ads and significantly boost campaign performance.

Learn why using as many ad extensions as possible is a game-changer and how to implement them effectively: https://ow.ly/Sc7950V2Yho

Supercharge Your Google Ads With Every Possible Extension Life science companies constantly face numerous challenges in capturing their audience’s attention on crowded search engine result pages (SERPs) with Google Ads. To make their ads stand out and att…

Many reputable websites tag all their links with rel="nofollow". Does that mean they aren't any good for SEO?

No, so long as your linking is contextually relevant.

Learn more about what nofollow means for SEO and backlinking: https://biobm.com/2024/05/dont-stress-about-nofollow-backlinks/

Don’t Stress About “Nofollow” Backlinks TL;DR Summary Sites can use the HTML tag rel=”nofollow” to instruct search engines not to credit a link with any importance for the purposes of SEO These instructions don’t carry authority: t…

Is Perplexity a reliable AI partner for life scientists? Can it do literature review? Can it develop protocols? What are its limits?

We had three experienced scientists in different life science fields ask it questions of increasing difficulty to find out:

Can Perplexity Reliably Answer Technical Questions in the Life Sciences? The generative text AI tool Perplexity has rapidly gained popularity in the life sciences for its ability to show its references when answering. As those references can include scholarly articles, …