Emerje Marketing

⭐ Want to tap into my 15+ years of marketing experience — totally free? ⭐

We all know that the last few years have changed… well… everything. Your business and your marketing aren't immune. As we're (hopefully) seeing the end of the worst part of the pandemic, but still balancing all the other shifts happening in the world, I want to understand the biggest struggles entrepreneurs and small business owners are facing right now with marketing.

Are you:
✅ An US-based entrepreneur or small business owner offering B2B or B2C service in finance or legal?
✅ Have you been in business for at least 18 months?
✅ Is your annual revenue $100k or more?

Yes? Awesome!

Sit down with me for FREE — truly, no strings attached, no pitch — and get my marketing brains and experience on your business.

All I ask is that you share your open, honest feedback with me after our session.

During this free marketing consultation, we can chat about what's not working and how you can pivot, where you're wasting your time and money, or how you can improve what you're already doing. Wherever you need marketing help, that's where we'll focus. This is YOUR time.

You and me, 45 minutes of marketing magic!

Obviously, I can't give these away to everyone, so this is a limited opportunity. This will be a first come, first served, for qualified individuals. If you meet the 3 criteria above, click the link below…

Apply here: https://forms.gle/TwkVdwm9Xi8moQsF6

Marketing isn't static, it's fluid evolution from one experiment to another. You put one strategy into place, analyze its effectiveness and tweak or alter the strategy accordingly.

Knowing your organization's goals is central to being able to evaluate your strategy. If you don't know what the goal is, how do you know what in your marketing strategy is helping you actually achieve them?

Consider these 5 ways to evaluate your marketing plan, but remember to use them in conjunction with each other as a unified whole, not as individual parts.

Sales numbers: have sales numbers increased since you reimagined your marketing campaign?

ROI: break this down into campaigns, rather than the overall marketing budget to really be able to see which campaigns are making the most difference

Sales team feedback: what are your sales team telling you about what they're being asked during sales calls? Are specific products being discussed more than others? How do customers talk about your brand as a whole?

Customer feedback: are you asking your customers, through feedback opportunities, to discover what they know of your latest launch, your recent sale or your brand as a whole? If you're having a problem with getting customers to participate, consider offering an incentive like a discount on their next purchase

Brand awareness opportunities: if you're being invited to speak on podcasts or featured in blog posts, are you asking those people what prompted your invitation? Sometimes this can't be measured in concrete metrics, they may have been inspired by your recent LinkedIn post. But if you don't ask, you don't know, and won't be able to evaluate.

At Emerje, we're experts in supporting organizations to create & refine their marketing strategies to perfectly align with their goals, and we'd love to do the same for you. Reach out and find out how we can help you https://www.emerjemarketing.com/contact-us

These days, everything about marketing is getting burry.

That's because absolutely anything that could potentially bring in more customers of revenue, falls under the umbrella of marketing.

The new Facebook ads you've just launched? Marketing.

The expensive logo & branding you've just invested in? Marketing.

The sales page on your website? Marketing.

The problem is, while most of us wouldn't have a problem defining these things are marketing, technically, they're not, they're marketing tools. We can be forgiven for that though because when they're well-executed, each of these can help raise brand awareness or help your organization reach its goals.

It's only when they're part of something much larger can we see their impact, but what is it?

A concrete and comprehensive marketing strategy.

Organizations that have taken the time to create, iterate & improve a comprehensive marketing strategy can be objective and measured in their efforts. If you don't have this, yes, you can start a business Instagram page, an email campaign and all the other things, but some of these things will work and some won't. The difference is, you won't be able to predict or influence the outcome if you don't have a concrete strategy underpinning them all.

Further, these organizations, the ones who have taken this time to really dig deep into what they're trying to accomplish, have conducted research on all the marketing tools that are at their disposal, use this data to pick the best options suited for what they want to achieve, and further know how to measure their results.

If you're ready to find out how you can make a comprehensive marketing strategy, and how to make it work for you, we'd love to have a conversation with you. Reach out to us here https://www.emerjemarketing.com/contact-us

Do you have the right kind of people on board?

If you're confident that you're marketing strategy is solid but you're not getting the results that you want to have, do you have the right people in your teams?

Having a great marketing team with strong leadership can make all the difference.

Is your talented marketing team led by an experienced professional, a thought leader, with excellent leadership qualities? Someone who encourages experimental thinking within their team (whilst guiding the brand message) and ensures everyone feels valued & heard? Are they fully qualified and experienced in this specialist role?

Have you got the right people in the right roles? Have you put all your marketing in the hands of inexperienced interns, or does your marketing team consists of properly & fully trained individuals with an exceptional leader. Your marketing deserves the best people you have to be focused on it to give you the results that you need. Fully trained professionals can devise strategies, create and promote powerful content and analyze trends in data, which is a highly specialist skill set, not present in more junior members of the team.

If you'd like our expert support for creating & implementing marketing strategies, reach out to us https://linktr.ee/erikaetlen and see how we can help.

Build the 'know, like, and trust' factor with a compelling message.

Have you correctly identified your target audience? If not, start there!

Are you 100% clear on the people you're aiming your message at? Are you clear on their challenges & the solution that they're looking for? Is your message coherent & straight-forward so that they understand how you and your business or product, can help them overcome these challenges?

People are more likely to buy from a business or brand if they know, like & trust them. If you're in a B2B world, you have a lot of competition so you have to make sure that the people you're speaking to, through your marketing, are getting to know you and your brand, so that they can like it and so that they can trust it.

By creating content that allows customers & future customers to get to know you, you can not only increase brand awareness but also credibility and authority.

Try not to focus solely on sales marketing, of course, that's important, but if customers are only being sold to, you're not allowing them to know, like & trust you. You need to provide solutions to problems in your content marketing strategy, not just try and sell them things. Creating this type of content will create trust and turn one-time customers into loyal & returning customers who pass your message on to others.

Creating content that positions you & your company as a thought leader, by focusing on increasing brand awareness, rather than just sales, means that people are likely to recognise you as being an authority when you next launch a product, and are more likely to buy from you.

If you'd like an expert who can help you boost your 'know, like & trust' factor by creating and sharing a compelling message, reach out https://linktr.ee/erikaetlen