Ladies Who Scale

Going live is huge for building authority, adding value, and showing off your expertise.

But it can be intimidating.

I remember going live for the first time ever back when was a thing (this is before FB had FB Live).

I was soooo nervous!

But I knew the future was in live video content, so I was committed to getting good at it, so I did it… a LOT.

And now, 6 years later, I can go live anytime and riff about business as comfortably as I could sitting down with a client or colleague.

If you wish you could be more confident and impactful when going live, here are are a few things that have helped me master the art of going live:

#1 - Practice!!! Do it over and over again. Then do it some more. It’s ok to suck at first. You’ll get better and better every time!

#2 - Talk like you're talking to your best friend. You don't have to have it perfect, you just have to give AF about your topic and about how what you’re sharing will impact the person on the other end of the video.

#3 - It's ok to pause and catch your breath. It gives people a moment to absorb what you're saying and you a moment to think about where you're going next.

#4 - Put a little post-it near the camera lens with bullets of the main points you want to cover because there is nothing worse than signing off and realizing you forgot to speak into something you wanted/needed to.

#5 - And most important… don’t take yourself too seriously. People want to know you are human and that means you won’t always be perfect. Just trust the process and keep going!

You can not automate everything but there are a few things you should absolutely automate to save you time and ensure you still knock your goals out of the park.

Three things you can and absolutely should automate are:

Client Onboarding - make sure your new clients have everything they need to be successful with your program, and that you have all the details you need to deliver a top notch experience for them.

Lead Nurturing - leads are great but if you don’t have a process for warming them up and making sure they are welcomed into your world, then they are just a metric you can’t really leverage.

Sales Follow Up - your fortune is in the followup. Most people need between 5-20 touches until they’ll be ready to buy, so be sure you stay in touch and nurture relationships so that you stay relevant and are there when they are ready to say YES!

We provide templates and scripts for all of these processes to our clients, so it’s simple to get these automations up and running in your business.

If you’d like more details about SCALE Lab, DM me or comment below for more details. :)

Success is a decision.

While I’d spent a lot of time working on our mindset in our years as an entrepreneur,

I didn’t get this fully until I worked directly under a self-made millionaire.

Success comes from a fierce determination to your vision that allows little space for fear...

An unwillingness to fail…

A commitment to stepping forward without hesitation...

A strong sense of urgency…

And the understanding that investing in expertise will shortcut your results.