Above the Algorithm

The TRUTH about hashtags 🫢

Hashtags are a controversial topic amongst social media managers… Some think they work, others think they’re a waste of time.

My opinion? The proof is in the numbers.

Today I’m sharing the analytics of two posts from the same client — one that included hashtags and one that didn’t. Swipe to see the difference 👀

As a social media manager, I use every single one of these apps on a daily basis. Here’s a little bit about what they do for me:

❋ Canva: Without Canva, I’d be LOST. This is where I create all of my social media graphics for IG, Reels covers, Facebook, Twitter, and Pinterest.

❋ Inshot: The ultimate video editing app. This is where I create all of my Reels, TikToks, IGTVS, and Youtube videos. It’s super inexpensive and easy to use.

❋ Milkshake: FREE and convenient platform for every Instagram business. An easy and customizable way to put external links in your bio.

❋ Unsplash: My favorite free stock photo website. Images for all different brand aesthetics!

❋ monday.com: My master social media calendar. Monday allows you to categorize, organize, and visualize all the tasks that need to be completed.

❋ Later: Social media scheduling tool. The best way to physically see what your feed will look like before posting. Auto-post to any platform.

What are your go-to social media tools and what do they do? Share with me below👇

The most common thing brands say before working together is, “I don’t know what to post on social media.”

Content pillars are key to creating a successful social media strategy. They are the topics that your social media content will focus on, and they all have very 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙥𝙪𝙧𝙥𝙤𝙨𝙚𝙨.

Today I walk you through step-by-step how to create content pillars for your business.

1️⃣ Identify your business goals. Write down 3-5 goals and ways that you can achieve them.

2️⃣ Research your target audience. What are their wants and needs? What solutions will you offer them?

3️⃣ Determine 3-5 ways you can bring value to your followers. (Examples: Educate, Motivate, Promote, Engage, etc.)

4️⃣ Use your content pillars to create specific content ideas for each category.

Example:
Educate
* Valuable information/facts about your industry
* Tips & Hacks
* Tutorials

With content pillars, you’ll 𝙖𝙡𝙬𝙖𝙮𝙨 know what to post on social media.

Do you use content pillars in your strategy? If so, what are they? Chat with me in the comments 👇

How I always think my day is going to go versus what actually happens 😅