PIDC

Google is changing how small businesses appear in search — and it’s reshaping how customers find and choose who to support.

A recent report from Gene Marks for Philadelphia Inquirer explores how evolving search results and SEO practices can directly impact visibility, discoverability, and growth for small businesses online.

For many business owners, the takeaway is simple: showing up in search today takes more than a website — it requires being intentional about how your business appears where customers are already looking.

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Google just changed its guidance for small businesses. Here’s what to know. | Expert Opinion According to Google, there are now AEO, or Answer Engine Optimization, and GEO, which is Generative Engine Optimization. But in the end, it’s all still SEO — Search Engine Optimization.

It’s — a time to recognize the investments, partnerships, and projects that help communities grow and thrive.

Robust federal investment doesn’t just fund projects — it helps unlock private-sector capital, expand opportunity, and accelerate growth in communities across the country.

At PIDC, we know firsthand how public investment can help catalyze private development, support business growth, and strengthen Philadelphia’s economic future. Tools like financing authorities, credit support, and public-private partnerships help make transformative projects possible while extending impact to more neighborhoods and communities.

Public and private together: that’s how we build smarter, faster, and stronger infrastructure for Philadelphia.

Learn more⬇️
www.unitedforinfrastructure.org/infra-week-2026