OCTO

54% of companies now call critical to business outcomes.

11% still say “nice-to-have.”

UX crossed the threshold from cost center to growth engine.

Full report at https://www.octopd.com/2025-design-report

🌱 Rethinking sustainability, together.

OCTO helped Hexagon bring industry leaders together to tackle CO₂ emissions through immersion, storytelling, and collaboration. The result? New dialogues and strategies shaping the future of sustainable industry.

Read the full case study at https://www.octopd.com/case-study/apex-sessions

OCTO worked with GI Windows to redesign a surgical procedure so it could be done by one doctor instead of four – improving control, reliability, and patient safety.

The result? A successful pre-clinical trial and $75M raised toward bringing the solution to market!

See the full case study to learn how we turned complexity into impact by visiting https://www.octopd.com/case-study/gi-windows