Solid Communications

My latest article.

Should You Check Your Food Origins For Covid Hotspots? Arkansas food companies may be spreading Covid variants across the US

Today's Medium article:

COVID: The Trumpspiracy that refuses to fade Trump supporters have short memories, but the virus is here to stay.

Wildfires 2021: Here’s what you need to know In 2020, over 47,500 wildfires burned nearly 8.6 million acres in the U.S.

Brad Parscale was never a "digital genius" or a "secret weapon". He even admits it himself.
He just utilized the same marketing concepts that every newbie marketing intern is expected to learn:
* Do your demographic profiles
* Go where your customers are
* Tell them what they want to hear
* Create multiple points of dissemination
* Constant messaging
* Leverage already viral input
* Do your A/B testing, and do it quickly
* Get the most spread for the least money

Now the question is: What does this mean for the future of politics?

Are ideals and ideologies out the window?
Replaced by personal brand magnetism?
Is that what voters really want? Movements by Mavericks -- instead of steady leadership and experience?

Brad Parscale Fell From Trump’s Favor. Now He’s Plotting a Comeback. Mr. Parscale, President Trump’s former campaign manager, was angry after he was demoted last summer, and wanted out of politics. That didn’t last long. He is starting a new political data company.

My recent article in Medium publication Alarmed Independents:

Donald Trump Jr.’s Secret Business Meeting in India Trump Jr. leveraged the presidency for profit, and took unsupervised private meetings with world leaders