Sharp Seating Company

Sharp Seating Company

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As the Official Grandstand Seating Company for the Tournament of Roses® Rose Parade*, we build all of our own grandstands. The seats are sold at face value - we are not a ticket broker.

04/01/2026

Announcing Rose Parade Weather Modification Research Initiative (RP-WMRI)
In response to the rain during the 2026 Rose Parade, the Tournament of Roses has initiated exploratory discussions with atmospheric experts to evaluate weather modification through cloud seeding, alongside emerging concepts in atmokinesis, as part of a broader effort to mitigate rain during the Rose Parade.
Research is in the early stages, with 2027 identified as a potential timeline for implementation.
“As we look to the future, we are always exploring thoughtful, innovative approaches that enhance the experience for our participants and guests while honoring the traditions that make this event so special,” said David Eads, CEO of the Tournament of Roses.
The initiative, formally titled the Rose Parade Weather Modification Research Initiative (RP-WMRI), brings together a multidisciplinary group of atmospheric scientists, researchers and industry advisors to assess both established and emerging technologies.

“Cloud seeding has been studied and utilized in various regions for decades, and we’re now seeing increased interest in how it can be applied in highly targeted, event-specific environments,” said Dr. April F. Ools, a leading researcher in atmospheric innovation.

Tournament officials emphasized that all efforts remain in the research phase and are subject to further study, evaluation and regulatory review.

Photos from Sharp Seating Company's post 03/29/2026

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Address


1737 E Colorado Boulevard (In The Back)
Pasadena, CA
91106

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm