HotelGeofencing.com
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We design and deploy brand-approved, hyper-local campaigns that help our clients reach the right guests with pinpoint precision. We employ a three-pronged approach of market research, advanced targeting and ad delivery (across display, video, streaming TV, and social) and actionable reporting based on what really works to drive foot traffic and sales. HotelGeofencing.com is committed to making an
06/13/2024
How has cookie deprecation effected retargeting audiences? Let's use our ReTV product as an example.
Our data team evaluated the performance of our streaming TV campaigns to identify trends against each campaign type. The following provides a snapshot of the aggregate performance of our 2023 campaigns for the apartment sector.
Key Takeaways:
🔑 ReTV is our best-performing OTT/CTV type for hotels.
🔑 Although Hulu is expensive to run, it drove a strong cost per conversion.
📺 ReTV is our streaming TV site retargeting service that showcases CTV ads to prospective renters and guests who have already visited your website. This campaign type had the lowest cost per conversion, driving highly-relevant ads to lower funnel prospects already researching your property.
We've been closely monitoring our retargeting segments and have noted only a 10% decrease in user collection over the past four months. It's important to note that cookie deprecation will occur in phases and the gradual shift will give ReTV some runway.
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1910 Towne Centre Boulevard Suite 250
Parole, MD
21401
