MC² Experience

The United States is celebrating its 250th birthday. 🗽🎉

Whether you're spending the day by the pool, firing up the grill, or staying inside scrolling on Facebook (👀), we hope you have a happy and safe holiday!

Creativity in the world of brand experiences is always evolving - but the most compelling ideas are still rooted in human insight.

We sat down with MC² Creative Director Simon Waloszek to discuss the state of experiential marketing, taking creative risks, and common misconceptions in the industry. During our conversation, he reflects on elevating experiences, the balance between logic and emotion, and the role of AI in the creative process.

Read the full conversation in The Experiential Edit: https://www.mc-2.com/the-experiential-edit-vol-3-simon-waloszek-creative-director-at-mc%C2%B2/

Another year, another Fab 50. 🏆

MC² is proud to once again be named to Event Marketer’s 2026 Fab 50 Top Exhibit Builders list.

This recognition belongs to the talented people behind every build, from bold ideas and innovative design to expert craftsmanship and flawless ex*****on. Together, they continue to create immersive brand experiences that push the industry forward.

A huge thank you to our employees, clients, and partners for making achievements like this possible.

Here's to building what's next.

https://www.mc-2.com/mc%C2%B2-named-to-event-marketers-2026-fab-50-top-exhibit-builders-list

NYC - we're bringing the conversation to you. 🌃

In partnership with Visit Denver, we're hosting the upcoming CEMA Regional Dinner at Benjamin Prime on Thursday, June 25.

For event marketers hungry for some good conversation, these dinners offer a chance to connect, share ideas, and discuss what's next for the industry.

Join us at the table: https://cemaregionaldinnernyc.splashthat.com/

CEMA Regional Dinner: NYC This is the event description, as set in the Properties tool on the right. This special text element usually contains a line of short, snappy marketing copy about the event, not a detailed explanation. This event description can be used on other touchpoints, such as hub cards and invitations.