Refresh Digital Marketing

Most companies plan how they manage employees, but how many consider how to manage their customers? Given how important customer-employee relationships are to business, and amid rising reports of customer incivility toward the frontline workforce, organizations are taking a page from people management and learning how to better select, train, evaluate, discipline — and even sometimes fire —

💡Are you successful at coaching your employees? Many executives are unable to correctly answer this question, because they think they’re coaching when they’re actually just telling their employees what to do. This behavior is often reinforced by their peers, and is hardly an effective way to motivate people and help them grow. Instead, research suggests, coaching leaders in how to be coaches can pay dividends, but only if you start by defining “coaching” and give ample room for self-reflection and feedback.

Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include visual design elements that communicate the type of product) more favorably affect consumers’ brand perceptions than nondescriptive ones (logos that are not indicative of the type of product). They also found that descriptive logos are more likely to improve brand performance — unless consumers associate your product with sad or unpleasant things, in which case a nondescriptive logo is probably better.

The pandemic prompted many brands to respond to collective grief — some with success, and many coming off as utterly tone-deaf. That doesn’t mean that brands need to shy away from channeling empathy in their marketing, however; authenticity and genuine connection are more important than ever. To this end, we’re recommending a certain strategic routine for brands to forge genuine customer connections.

✅Finding your target audience assures you that your content will be appreciated by those looking for it. This gives you more confidence in what you create, which is crucial when you’re trying to make an impression with potential customers.

💡Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough

With societal fears on the rise and scam concerns at an all-time high, the act of making and keeping promises in business will be a key element to help break this current cycle of mistrust. What implications does this have on the concept of under-promising and over-delivering—the idea that owners would much rather have their expectations exceeded than simply met!..

A sound marketing strategy helps you increase awareness of your business and develop a pipeline of qualified leads that you can convert to sales. With the right marketing tactics in place, you strengthen your marketing efforts to win more customers in your market niche.

A marketing strategy will impact every piece of your business and it should be tied to every piece of your business.” Without a solid marketing strategy, your writing-to-be-paid business does not grow.