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The Associated Press, or AP, has announced that it’s starting a marketplace to sell NFTs of its photojournalists’ work in collaboration with a company called Xooa. It’s billing its foray into NFTs as a way for collectors to “purchase the news agency’s award-winning contemporary and historic photojournalism”.

The news outlet says its system will be built on the “environmentally friendly” Polygon blockchain and that the NFTs will “include a rich set of original metadata” to tell buyers when, where, and how the photos were taken. It says its first collection, launching January 31st, will include NFTs featuring photos of “space, climate, war and other images to spotlights on the work of specific AP photographers.”

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